Premium Modal

Our tee shirts are made of Premium Modal, a 100% natural and sustainable fibre.

This luxurious fabric is naturally soft, breathable and lightweight. It has the softness of silk, colour durability, a unique brightness and does not wrinkle.

Premium Modal is a thermal fiber, that is, it is cool in summer and warms in winter, due to its huge perspiration capacity.

The manufacturing process of Premium Modal is ecological and has a positive footprint: it has no carbon emissions, uses 10 to 20 times less water and takes up less land when compared to the production of cotton.

Premium Modal is made of renewably-grown European beechwood trees using an innovative technology in a closed loop process, meaning that components used in the production are recycled and reused again. Also, its cellulose fibre is completely biodegradable.